Description

How much does it cost your business to host events so that you can entertain your key contacts and customers - £5,000, £10,000, £100,000 per year, per event? Do they produce the results you expect? In some cases the answer is no and that is often to do with just a few things not being quite right. One of those is training your staff or team in how to host an event effectively.

When hosting an event, do you have pre and post briefings? Do you allocate specific roles to individuals so everyone is clear of their responsibilities and do those roles suit each individual's personality and level of comfort?

Your team can enhance or tarnish your reputation, depending on how they react with and respond to your guests. If you host events regularly you need to know what works well. If this is a new event, your team should be briefed on what you want to push, test and so on. They need to know why this event is being run, what the guests have been told and who you are expecting.

Not everyone is comfortable attending events, so only select those who really want to join in or are looking for the experience. Please don't force people - it rarely works!

This programme will demonstrate how to:

Set up pre and post briefings
Set realistic goals for an event
Prepare fully
Select the right people for the right roles
Get the invitation right
Decide what message you are looking to get across
Evaluate the event and capture what to change for next time
Ensure all enquiries are passed on and followed-up
Be interested and interesting
Remember - they are your guests not your prey! 

We will cover:

The difference between being the host and being a guest
Team briefings - before and after
The roles people will play
How to welcome guests
How to get clients settled in quickly
How to make introductions
How to work the room
How to interrupt senior executives
How to help guests feel comfortable
How to follow-up enquiries generated from the event
How to be comfortable and enjoy the event
How to understand your own networking style using our unique
    Networking Styles Questionnaire™
How to build rapport and ask good questions
Developing a team message and strategy for the event
Effectively following-through, passing on details to colleagues
Assessing your investment