Description
Companies and organisations consistently acknowledge their people as vital to their success. Yet how so they get the best from their people if they do not know what is expected of them or do not understand the ethos or objectives of the company? Effective communication can be the difference between a good idea falling flat or becoming the next success story. It can also ensure that individuals become supporters and advocates rather than detractors, even in unsettling times of change.
Ensuring that internal communication is an asset rather than an afterthought is the foundation of this programme. The right tools, produced in the apporpriate way and delivered in a timely fashion will ensure that any new initiative or proposal wins the hearts and minds of colleagues and aids its successs.
This programme will demonstrate how to:
Define internal communication goals and how they are integrated into the wider organisational goals
Structure an internal communications plan
Identify different levels of responsibility for internal communication
Identify and use the most appropriate communication tool for each objective
Identify and map stakeholder groups
Use external agencies to greatest effect
We will cover:
Defining key messages
Adapting key messages for different target audiences
The strengths and weaknesses of different communication tools - including cost effectiveness
Collating corporate goals with specific communication needs
The influence of brand
Dealing with timing issues such as multi-centred networks or shift working
Creating a complex communications matrix
How to uproot the grapevine
Feedback mechanisms